[JapanUrbanLegend] Mariko Aoki phenomenon

 

When you go to a bookstore, you suddenly feel the urge to use the restroom. This is known as the "Aoki Mariko phenomenon," a famous occurrence that began 30 years ago when a reader shared their experience of needing to go to the bathroom in a bookstore.

There are various theories about why this phenomenon occurs. First, some suggest that the chemicals in the ink of the books affect the brain and induce the urge. Second, the mental pressure of being in a bookstore without a restroom may impact the bowels. Third, it’s argued that past experiences of needing to use the restroom in bookstores become conditioned reflexes. Finally, feeling relaxed in a bookstore might naturally trigger the urge to go.

While there is no clear evidence for this phenomenon, preventative measures include checking the location of restrooms in advance or wearing a mask to avoid ink odors. Those who frequently experience the "Aoki Mariko phenomenon" might consider trying these methods.

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